What happens when Domtar’s Paper Fun Truck pulls up to a school, business, or retirement community? Simply put—fun ensues, as can be seen in a short film that Domtar Corp presented this past April that shows what happens when the Paper Fun Truck appears. Click here to see the video.
Patterned after the ice cream truck that most of us remember chasing down the street when we were young, the whimsically decorated Domtar Paper Fun Truck visited various neighborhoods. People beamed as they showed their friends the gifts they received from the Paper Fun Truck’s window. The gifts ranged from coloring books to office paper, best-selling novels to cupcakes wrapped in paper.
The video marks the latest addition to Domtar’s award-winning PAPERbecause campaign, which uses humor and facts to debunk myths about the paperless society.
“Paper will always be a part of our daily routines because it not only meets important needs, but also brings excitement and joy,” said Paige Goff, Domtar’s vice president of sustainability and business communications. “We created a ‘Paper Fun Truck’ for the fun it would bring, but also to illustrate that, even in the digital age, paper remains a fundamental part of everyone’s life.”