It’s trade show season in Seattle. While some may be excited to attend workshops and visit vendors, we all know what everyone is really looking forward to: seeing what freebies are available to take home. Think about your last trade show, did you come home with any promotional products? Do you still use that water bottle or free set of headphones from X Company? You most likely do!
Research states that 90.4 percent of trade show attendees reported that they currently still own a promotional product received within the last two years.1 Furthermore, 71.6 percent of attendees who received a promotional product remembered the name of the company that gave them the product.2
With the high percentages listed above and Earth Day just around the corner, now is the perfect time utilize green promotional products to not only increase your brand awareness, but also share your green mission with current and potential customers.
Sustainability is prevalent in the Washington area, and having a sustainable office is especially important to local businesses (and also to us here at Keeney’s). Prospective clients value what a brand stands for. Providing green promotional products truly reinforces your commitment to sustainability.
Think about all of the styrofoam coffee cups, plastic water cups, and paper products that are disposed in the office each week. Help reduce waste by providing travel coffee mugs, recycled water bottles, or a reusable lunch container to employees, trade show attendees, and consumers. These products are not only green, they also act as an indirect business card for your company, just as any promotional product does.
Take a look at the promotional products you may be utilizing now. Can you provide an eco-friendly alternative? Consider opting for promotional products made out of recycled materials. Some of our favorite products, listed below, can even serve as great conversation starters at trade shows, allowing the opportunity to share your green story while simultaneously promoting your business and services.
What do your promotional products say about your brand? Share your green story with us on our Facebook page.
1 Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium
2 Source: PPAI – Georgia Southern University Study