February 2018

There are many economic reasons for shopping local; creating jobs in your town, keeping money in the community, better for the environment. But how do you personally benefit from choosing a local business over a big box store?

Personalized Service

Doing business with a nearby company likely means that you personally know the owner or at least a few members of the team. When you have a relationship with a business, the people helping you are more knowledgeable about your needs and are better able to assist you. A local business is also more likely to bring items into stock that you frequently purchase for a more convenient experience.

Reliable Deliveries

Ever order something online that NEEDS to arrive by a certain date and then doesn’t? Why is your order being delayed by the storm on the East Coast when you live in Washington? Buying local means that your order is coming from somewhere nearby so it is more likely to arrive on-time and in good condidtion. Local delivery drivers that frequent your business or home also know where packages should to go and who needs to sign for them.

Better Customer Service

If you’ve ever dealt with a large corporation, you know getting help can be a nightmare. You’ll call a 1-800 number, only to be transferred several times and put on hold. Even when you speak to a customer service representative, that person is so far removed from the decision-making process, there’s little concern that the company will lose you as a customer. When you shop local, the business owner is usually directly connected to every employee in the store. That leads to a personal approach that often means any problem you have is taken seriously.

Small businesses are also hiring for quality, not quantity so the team you work with is knowledgeable about the products and services they are selling. With a local business, you are also likely to be assisted by the same people, so you’re greeted with a friendly face (or voice!)

Having a booth at a tradeshow is a both an investment of your time and money so you want to get the most out of the event. To prepare, consider how your information will be displayed, what items you will hand out and what information you want to relay to attendees visiting your exhibit. Here are a few tips to ensure a successful tradeshow:

Setup Attention Grabbing Displays

To help your booth stand out, add colorful tablecloths and tabletop décor. Large scale signs with your name and logo draw attendees in and help those who are looking for your booth to locate it quickly. Video monitors displaying your products and services can also help get attention and double as a useful sales tool once attendees are engaged.

Bring Giveaways & Sales Materials

Have plenty of giveaways at you booth! Stock up on pens, notepads, drinkware and other fun logoed handouts to help your visitors remember your company.   Offering drinks or snacks will also send people your way. (Bonus if the packaging contains your company information!) Check out our promo store to get ideas for branded items:

Creating a drawing for a prize brings people to your booth and helps to get follow-up contact information. Make sure you also bring lots of business cards and company brochures so attendees can get in touch with you after the show.

Staff your Booth with a Knowledgeable Team

Having a team on-site that knows your product or services well is essential to a having a successful tradeshow experience. It helps in creating more engaging conversation with potential customers and shows that your company has expertise in your field. Be ready to demo any products you are showcasing and bring handouts for attendees that are interested in learning more.