February 8, 2019

The promotional products you distribute say a lot about your company. Whether you’re stuffing goodie bags for a conference or recognizing a long-time employee, you want the items to reflect well on your business. When selecting a product for your next event, consider the following:

Who is the recipient?

Determine who will be getting the product. Is the product age and gender appropriate? Is this something they will throw away when they get home? The main goal of promotional products is be a reminder of your brand. Choose something that your audience would use frequently or would display on their desk.

How are you distributing the items?

How you are using the promotional items will help to determine your price range per item. If the branded items are being used for a customer welcome gift or employee recognition, purchasing higher priced, quality items makes more sense. If you are handing out thousands at an event, a smaller, low cost item is your best bet for return on investment.

Does it reflect your brand?

If you pride yourself on running a green business, choosing an item that is made of recycled material or one that is biodegradable. If your business primarily works with children, a logoed wine glass doesn’t exactly reflect your brand.

What is the time frame you need the items?

Plan ahead when ordering promotional products as most items need to go through a process of artwork approval, production and shipping. If you need something in just a few days, start by researching items that can get to you quickly with paying expensive rush fees.

Visit Keeney’s promotional website to browse the thousands of branded items we offer or contact our team for assistance!