Although we are in a digital era, printing continues to play an important role in a company’s branding and marketing efforts. Like any marketing collateral that has your business name on it, you want to ensure that it portrays a positive representation of your brand. By using a professional printing service, you can ensure that your company comes across as polished and professional to your customers. In addition to appearance, there are some further benefits of outsourcing your printing:
With a variety of paper weights and finishes, professionally printed letterhead, flyers or business cards have a high-quality appearance. The printers used in professional facilities are also higher quality so the printed colors will appear rich and crisp.
Print companies have many more tools and machines than your standard office so you will have more finish options than printing on a desktop printer. From “print-to-edge” flyers, to laminate finish to bound booklets, to unique shapes or sizes, professional printing companies have the resources to produce the look you envision.
A professional printer can help to determine the right paper for your products. You can also get suggestions for logo placement, font size and overall design if you are designing a piece from scratch.
Cut Down on Expenses
While outsourcing your print work may seem expensive, it might save you money in the long run. When calculating the costs, factor in how much printer ink you would be using, the cost of the paper or envelopes for the project and the time staff would dedicate to completing the print job. In addition, consider that it may take a few times to correctly setup the job and reprint pieces if necessary.
For help creating new letterhead, brochures, business cards or booklets, contact the Keeney’s team today! Together, we can create printed materials that make a great first impression with potential customers.