New Year, New Branding

The start of a new year is a great time to evaluate your branding strategies and plan your marketing approach for the upcoming months. As your company and business trends evolve, take a look at your current promotional products to ensure your message is on brand and that customers will find the items useful. Take a look at the list of 2020 trends below for ideas to make your business stand out and look future-forward.

Eco-Friendly Products
The main trend for promotional products in 2020 continues to be eco-friendly products. As many businesses strive to implement greener practices, choosing products that are sustainable is a simple step towards that goal while showing your customers your company values. On the Keeney’s Promotional website, you can easily filter for items that are biodegradable, organic or made from recycled content.

Reusable Items
Tying in with the goal of being more eco-friendly, the days of giving out cheap, one-use items at tradeshows are over. Instead, companies are choosing to give out higher quality items that customers can use again and again. Popular items include reusable grocery bags, metal straws and lunch sets.

Healthy Lifestyles
With the added dedication to fitness at the beginning of the year as well as the increasing focus on wellness in the workplace, items that promote health are a great giveaway. Step trackers, phone armbands, adult coloring books and yoga mats are all great ways to promote physical and mental health in the workplace.

Technology 
As our lives in and out of work become more focused on electronics, technology products will be used daily by your customers. Branded power adapters, flash drives and ear buds will be useful for your clients and will stay on their desk as a reminder of your business.

As you plan your marketing and events schedule for the upcoming year, remember to place your orders for promotional products early so you’re ready to go! For assistance selecting the right products for your business, contact the Keeney’s team.